The collaboration leverages India’s biggest passion—Cricket
SOTC Travel Limited has joined forces with the Mumbai Indians, one of the most renowned teams, for the current T20 cricket season as an ‘Official Partner’. This collaboration grants SOTC the privilege to utilize images of Mumbai Indians’ players.
As a highlight of SOTC’s 75th-year festivities, this partnership harnesses India’s profound love for cricket, perfectly synchronized with the nation’s peak summer travel season. SOTC plans to capitalize on this affiliation across various promotional channels such as print, digital, social media, point-of-sale, and activations.
Daniel D’souza, President and Country Head of Holidays at SOTC Travel Limited, expressed, “At SOTC, we take great pride in our Indian roots. In honor of our illustrious 75-year journey, we’ve teamed up with the Mumbai Indians—a beloved T20 franchise. Cricket and travel hold significant sentimental value for Indians, making this partnership truly iconic.
Our vibrant campaign aims to introduce diverse destinations and experiences to Indians of all backgrounds, seamlessly blending the excitement of cricket with the thrill of travel. Together with the Mumbai Indians, we are privileged to champion the essence of India, fostering unity and inspiring aspirations.”
Source: Hotelier India
