‘See Double’ is an innovative new summer campaign, that invites travellers to discover both Ras Al Khaimah, UAE, and Musandam, Oman, in a single trip.
Dr. Hashil Obaid Al Mahrouqi – OMRAN Group, Azzan Al Busaidi – Oman Ministry, and Raki Phillips – RAKTDA
Ras Al Khaimah Tourism Development Authority (RAKTDA) and Oman Ministry of Heritage and Tourism in collaboration with OMRAN Group have launched the ‘See Double’ campaign, their first joint promotion that aims to entice visitors to explore Ras Al Khaimah and neighbouring Musandam, the governate of Oman, in one experience-packed trip this summer.
The summer campaign, twinning up both destinations, encourages travellers to explore fun, adventure, and beauty, thereby creating double the memories. As an added incentive, the promotion highlights the ‘Kids Go Free’ offer available at many hotels and attractions in Ras Al Khaimah and Musandam.
Musandam Zipline
The ‘See Double’ campaign was officially launched on March 7, 2024, during the ITB Berlin global travel industry event, which took place from March 5th to 7th. This initiative emerged following the signing of a Memorandum of Understanding (MoU) in November 2023, aiming to enhance international tourism to Ras Al Khaimah and the Musandam Governorate through collaborative marketing efforts.
‘See Double’ showcases the opportunity for travelers to enhance their experiences by exploring two extraordinary destinations situated within a 90-minute drive from each other. With seamless border crossings and the shared allure of the majestic Hajar mountain range, along with intertwined histories and cultural legacies, the campaign is set to enchant visitors.
World’s Longest Zipline – Jais flight – Ras Al Khaimah
By twinning up, visitors will have the opportunity to ‘See Double’ by exploring unmissable attractions in each destination, including:
- 64km of Ras Al Khaimah’s stunning coastline and dolphin spotting in the Arabian Gulf in Musandam
- Jais Flight, the world’s longest zipline on Jebel Jais and the Musandam zipline, the world’s longest over-water zipline
- Suwaidi Pearls, the region’s only working pearl farm, and a traditional Musandam dhow cruise taking in the sights of the Peninsula’s famous ‘desert fjords’
- Dhayah Fort and Khasab Fort – ancient military forts that date back to the 16th and 17th centuries respectively
- Hiking on Jebel Jais, the UAE’s tallest peak and a safari in Oman’s Hajar mountains
- The exhilarating mountain toboggan ride, Jais Sledder on Jebel Jais, will offer complimentary tickets to kids aged 12 and under with every adult ticket purchased this summer.
Running from June 15 to September 15, ‘See Double’ also highlights that ‘Kids Go Free’ at most hotels and resorts in Ras Al Khaimah and Musandam ensuring value for money on stays and meals.
Jebel Jais – Ras Al Khaimah
Raki Phillips, Chief Executive Officer of Ras Al Khaimah Tourism Development Authority, remarked, “Our ‘See Double’ campaign with the ministry in collaboration with OMRAN brings together the best of Ras Al Khaimah and the Musandam Governate in one sensational summer promotion. This joint marketing effort marks the beginning of numerous cross-destination promotions we plan with the Sultanate of Oman. It aims to highlight the diverse attractions and experiences available to international travellers in both destinations. Pioneering in the region, the campaign is a testament to our strong synergy, aligning with the international trend towards frictionless, borderless travel, and enhancing accessibility and convenience for travellers.”
Haitham Al Ghassani, Director General for Tourism Promotion at Oman Ministry of Heritage and Tourism, commented, “We are excited to unveil our first collaboration with Ras Al Khaimah Tourism Development Authority, which unlocks the outstanding tourism offering that our destinations have to offer families and travellers from all over the world. From adventure and sport to unearthing historic treasures, there is something for everyone in Musandam and Ras Al Khaimah, and with the mountains and the sea remaining cooler during the summer, there’s no better place to be.”
Source: Hotelier India
