Today, Sphere Entertainment Co. (NYSE: SPHR) revealed a comprehensive partnership with PepsiCo (NASDAQ: PEP), designating the global food and beverage giant as an official partner of Sphere, the groundbreaking entertainment venue that debuted in Las Vegas in September 2023. This collaboration entails the availability of select PepsiCo products at all Sphere events, including concession stands, grab-and-go stations, and the venue’s 23 suites. Additionally, various PepsiCo food and beverage brands will prominently feature on Sphere’s Exosphere, enhancing the overall guest experience.
David Hopkinson, President and Chief Operating Officer of MSG Sports, overseeing brand partnerships for the MSG Family of Companies, expressed enthusiasm about the extended partnership with PepsiCo, highlighting their shared dedication to uniting people through live events. Scott Finlow, Chief Marketing Officer at PepsiCo Global Foodservice, echoed this sentiment, emphasizing the opportunity to engage with visitors from around the world and deliver innovative experiences at Sphere’s unique Exosphere.
Guests at Sphere will have access to a wide array of PepsiCo’s popular drinks and snacks, including Pepsi®, Pepsi® Zero Sugar, Diet Pepsi®, STARRY®, MTN DEW®, Lay’s®, Doritos®, Cheetos®, and more.
PepsiCo’s involvement extends beyond Sphere, as they are also a signature partner of numerous other venues and properties within the MSG Family of Companies, such as the New York Knicks and Rangers, the Christmas Spectacular Starring the Radio City Rockettes, Madison Square Garden, The Theater at MSG, The Arena Concert Series, MSG Networks, KNX Gaming, and Westchester Knicks.
Crown Properties Collection facilitated Sphere Entertainment in securing this partnership.
Sphere is described as a next-generation entertainment medium, redefining live entertainment by offering extraordinary experiences crafted by leading artists, creators, and technologists. The venue hosts original Sphere Experiences, concerts, residencies, and premier marquee events, providing audiences with unparalleled sensory experiences at an unprecedented scale. The first Sphere venue opened in Las Vegas in September 2023.
Sphere Entertainment Co. (NYSE: SPHR) is a premier live entertainment and media company, comprising Sphere and MSG Networks. MSG Networks operates two regional sports and entertainment networks, MSG Network and MSG Sportsnet, as well as a direct-to-consumer and authenticated streaming product, MSG+, delivering a wide range of live sports content and other programming.
PepsiCo is a global leader in the food and beverage industry, with products enjoyed by consumers over one billion times a day in more than 200 countries and territories worldwide. In 2022, PepsiCo generated over $86 billion in net revenue, driven by its diverse portfolio of beverages and convenient foods, including Lay’s®, Doritos®, Cheetos®, Gatorade®, Pepsi-Cola®, Mountain Dew®, Quaker®, and SodaStream®.
