Esah Tea, a prominent direct-to-consumer (D2C) tea brand from Assam, has introduced the world’s first microplastic-free cotton tea bags. These groundbreaking tea bags are 100% chemical-free, biodegradable, and handmade, underscoring the brand’s steadfast commitment to sustainability and customer health. Priced at just Rs 5 per bag, they are among the most economical options on the market. This launch follows concerning findings from McGill University researchers, who discovered that traditional plastic tea bags release an astonishing 11.9 billion harmful microplastic particles per cup.
The urgency of Esah Tea’s innovation becomes evident when considering the extensive implications of microplastic consumption. These tiny particles, when ingested, inhaled, or absorbed through the skin, pose significant health risks. Scientific studies have shown that microplastics can potentially cause cellular damage. Furthermore, regular exposure to microplastics has been linked to immune system disruption, neurotoxicity, reproductive issues, and even carcinogenic effects.
Bijit Sarma, founder and CEO of Esah Tea, explained that the company views itself as more than just purveyors of fine tea, but also as custodians of a centuries-old rich tea heritage. He noted that the introduction of their microplastic-free cotton tea bags represents a significant shift in tea production and consumption. Sarma emphasized that they are addressing a critical health and environmental issue while simultaneously enhancing the tea-drinking experience. He stated that this launch exemplifies their belief that exceptional quality, responsible production, and environmental stewardship must coexist in perfect harmony. He expressed gratitude to their R&D team for their tireless efforts in bringing the toxin-free tea bags to fruition and invited conscious consumers to enjoy tea responsibly and sustainably with Esah Tea.
Source – FnB News
