Tata Group’s budget hospitality brand, Ginger Hotels, plans to double its presence in East and Northeast India within the next three to five years. Currently, Ginger Hotels, operated by Roots Corporation Ltd (RCL), a subsidiary of the Indian Hotels Company (IHCL), has 11 properties with 876 rooms in the region and seven more in the pipeline, expected to add 605 rooms.
Key Points:
- Expansion Plan: Double presence in East and Northeast India in 3-5 years.
- Current Properties: 11 properties with 876 rooms.
- Pipeline: 7 upcoming properties adding 605 rooms.
- Upcoming Locations: Patna, Kolkata, Asansol, Paradeep, Guwahati, Jorhat, and Dibrugarh.
- Target Guests: Corporate clients, SME business owners, leisure travelers, family travelers, and sports enthusiasts.
- Occupancy Rates: Approximately 70% in the region.
- Total Ginger Hotels: 91 hotels, aiming for 125 by 2025.
- Significance: East and Northeast markets are crucial, representing nearly 20% of Ginger’s portfolio.
- Strategic Focus: Growth in smaller cities beyond major metropolitan areas.
- Leadership: Deepika Rao, IHCL Executive Vice President – New Business and Hotel Openings, and chairperson of Roots Corporation.
Rao emphasized the region’s potential, stating, “We can easily double our footprint here in the medium term. I’m quite sure we will be able to double this footprint in the next three to five years.”
In December 2018, Ginger introduced the lean luxe segment with a new brand identity to cater to diverse customer segments and price points.
Source-News on projects
