The largest hospitality company in the nation, Indian Hotels Company (IHCL), revealed on Tuesday that Brand Finance has once again named Taj, its “iconic brand,” the World’s Strongest Hotel Brand.
According to Brand Finance’s Hotel 50 2024 study, Taj has emerged as the world’s strongest hotel brand, with a brand value up 45% to $545 million. Awarded the highest brand strength rating of AAA+, Taj achieved a Brand Strength Index (BSI) score of 92.9 out of 100. It is also the second-fastest-growing brand globally, with notable improvements in familiarity, consideration, recommendation, and reputation, increasing its BSI score by over three points.
Managing Director & Chief Executive Officer of IHCL Puneet Chhatwal stated, “We are delighted for the iconic brand Taj to be honored as the World’s Strongest Hotel Brand yet again, in its milestone 120th year. Receiving this recognition for four years, thrice as number one in the world, is a testament to the brand’s century-old legacy of pioneering destinations, setting global benchmarks and showcasing Indian hospitality to the world.”
He continued, “This achievement underscores the trust and affection of our guests and the steadfast dedication and commitment of our colleagues in delivering warm and sincere service, a true hallmark of Taj.”
He went on, “Having demonstrated accelerated and responsible growth, Taj will remain at the forefront of furthering a sustainable and inclusive future for the hospitality industry.”
Source – The Economic Times
