India is its 4th largest market.
US hospitality chain Marriott in India is 4th largest market after the US, China, and Canada. the hotel chain is betting big on the spiritual tourism market. India’s Marriot hotels have experienced massive growth in spiritual tourism. The company has opened its 150th hotel in Katra, J&K. The company has a target of 250 hotels opening in the year 2025. “This hotel (in Katra) is on the foothills of Vaishno Devi. The area is unexplored in terms of luxurious accommodation.
This hotel will witness a lot of weddings, Marriott sees this opportunity with people combining darshan (holy visit) with a leisure stay. Similarly, Marriott has signed a hotel in Ayodhya. Marriott has brought famous singer Ed Sheeran to India to promote their events and grow interest among the Genz and the millennials
source- moneycontrol
