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ITC Hotels announces Storii Rishikesh

Expected to commence operations by 2026, Storii Rishikesh is set to become a scenic retreat in the region.

Anil Chadha, Chief Executive-ITC Hotels; with Piyush Aggarwal, Director, Alokik Ganga Pvt Ltd, at the Storii Rishikesh signing

ITC Hotels, continuing its asset-right growth strategy, has announced the signing of Storii Rishikesh, Uttarakhand. Situated on a hillside, Storii Rishikesh offers captivating views of the river from elevated positions. Expected to start operations by 2026, Storii Rishikesh is poised to become a scenic retreat in the area.

Located within a serene environment just an hour’s drive from Rishikesh, the property comprises 55 well-appointed, spacious rooms, including suites with private plunge pools. Additionally, it will provide banquet facilities, multiple dining options, and various recreational amenities. Surrounded by peaceful surroundings with picturesque river views, Storii Rishikesh offers a tranquil escape from urban life. Currently, ITC Hotels has 9 operational properties and a pipeline of 4 across its various brands in Uttarakhand.

Anil Chadha, Chief Executive of ITC Hotels, expressed, “Storii by ITC Hotels is expanding its footprint across India. With brands like Welcomhotel, Fortune, and Welcomheritage already established in this region, we eagerly anticipate the launch of Storii Rishikesh in Uttarakhand. Given the growing emphasis on wellness and immersive guest experiences, this destination has become a favorite among travelers, both domestic and international. From adventure sports to moments of serenity and hosting intimate gatherings, Storii Rishikesh will cater to diverse needs.”

Piyush Aggarwal, Director of Alokik Ganga Pvt. Ltd, commented, “Rishikesh has witnessed a significant increase in its appeal as a preferred leisure destination in recent years. Our collaboration with ITC Hotels is an exciting addition to contribute to its ongoing growth and popularity. We are confident that ITC Hotels’ expertise in delivering exceptional service, culinary excellence, and unparalleled hospitality will establish Storii Rishikesh as a highly sought-after getaway in the future.”

Storii is a curated collection of boutique properties, designed to meet the evolving needs of global travelers. Comprising intimate-sized properties in the premium segment, Storii by ITC Hotels can be found in both expected and unexpected destinations, offering unique experiences tailored to each location’s characteristics. Each property promises a distinctive experience, ensuring that the brand narrates a story unlike any other.

Source: Hotelier India

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