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See inside Louis Vuitton’s new-concept store in Thailand: bags, cakes, fine dining, plus a cool exhibition

The new Louis Vuitton store houses a boutique, a cafe, a restaurant by celebrated Gaggan Anand, and a retrospective exhibition.

Experience the ultimate blend of shopping, freshly brewed coffee, fine dining curated by one of the world’s most esteemed chefs, and a journey through fashion history at LV The Place Bangkok. This innovative concept store, making its global debut in Thailand this month at Gaysorn Amarin in Ratchaprasong, offers a multifaceted experience.

As you approach, you’ll be greeted by an extravagant facade illuminated in a design unmistakably inspired by the French brand’s iconic monogram pattern, originating from the 1950s. Beyond this dazzling exterior lies two floors of luxury goods and immersive experiences awaiting exploration.

On the ground level, you’ll find Le Café, marking the designer brand’s debut café in Thailand. Here, patrons can indulge in an exquisite selection of beautifully crafted cakes and cookies, rumored to be prepared by the renowned Blue by Alain Ducasse pastry kitchen. Additionally, guests can savor coffee adorned with the iconic LV monogram. Wondering about the price? Cakes start at B550, while a box of five cookies goes for B1,700. Should you opt to take these delights home, they’ll be elegantly packaged in the signature Louis Vuitton orange-hued box, making the indulgence almost worth its extravagant cost.

Occupying half of the first floor is Visionary Journeys, an immersive and interactive exhibition designed to guide you through the brand’s rich history and previous collaborations. This engaging experience offers a fun and awe-inspiring opportunity to delve into the world of the French brand. Admission is complimentary, although advance booking is required.

Ascending to the second floor, you’ll discover the boutique showcasing select store-exclusive items, alongside the highly anticipated Gaggan at Louis Vuitton fine-dining restaurant, helmed by the renowned chef, Gaggan Anand. Indulge in a lunch experience starting from B4,000, while dinner reservations will require an investment of approximately B8,000.

Louis Vuitton aims to take this more ‘lifestyle’ store concept to other cities around the world later on. LV The Place is open daily from 10:00 to 20:00

Source: TimeOut

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