With an extensive presence across 250+ cities, the brand is strategically leveraging its robust franchise network to drive growth.
Graviss Foods Pvt Ltd stands on the threshold of a significant accomplishment as it prepares to open its 1,000th Baskin Robbins store in India and the SAARC region in 2024. By strategically focusing on tier 2 and 3 cities while simultaneously strengthening its presence in key metropolitan areas, this milestone signifies a pivotal moment in the company’s expansion journey.
Baskin Robbins’ unwavering dedication to innovation has resulted in a continuous stream of new product launches over the past three years, featuring a range of tempting ice cream cakes and delightful desserts. The brand’s commitment to generating employment is evident, with nearly 4,000 individuals directly and indirectly benefiting from its operations. Additionally, Baskin Robbins invested Rs 100 crore in a new factory in India in 2022 to meet its growing demand. Over the years, the brand has expanded beyond parlours and is now available in over 4,000 retail outlets across major cities as it prepares to celebrate its 30th year in India in 2024.
With a substantial presence of over 900 stores across 250+ cities, the brand is strategically leveraging its strong franchise network to drive growth. The company has introduced various initiatives to strengthen connections with its extensive franchise network in India and the SAARC region. Moreover, there is a concerted effort to expand the sales force and enhance their skills to deliver exceptional customer service in line with the brand’s values, fostering repeat business.
Commenting on the company’s expansion plans, Vikram Seth, Managing Director of Graviss Foods Pvt Ltd, stated, “As India moves towards becoming the world’s third-largest economy by 2030, Baskin Robbins India acknowledges the impact of the country’s sustained growth, and increasing aspirations and prosperity. With a commitment to offering premium ice creams and desserts in vibrant and convenient locations across the nation, we are delighted to achieve the milestone of 1000 stores, making BR the largest ice cream parlour chain in India. We believe ice cream has the potential to contribute to a nation’s happiness and economic progress.”
Source: Hotelier India
