Godrej Yummiez, renowned for its assortment of frozen ready-to-cook products under Godrej Tyson Foods Limited (GTFL), has introduced its latest innovation: Yummiez Crispy Fried Chicken.
This novel offering offers a snack that can be quickly prepared at home in just five to seven minutes.
Furthermore, the brand has unveiled Yummiez Crispy Chicken Bites, which are bite-sized delicacies crafted from premium boneless chicken.
The launch of Crispy Fried Chicken and Crispy Chicken Bites adds two fresh selections to Yummiez’s non-vegetarian lineup, following the recent introductions of chicken sausage sachets, cocktail sausages, and prawns over the past year.
According to a 2022 report by the Department of Animal Husbandry, Dairying & Fisheries, chicken meat consumption in India averages around 3 kg per person annually.
The organized fried chicken market in India is estimated to be valued at approximately INR 2000 crore, with a growth rate of 15-20% per year.
“Factors such as the increasing popularity of ready-to-cook and value-added chicken products are boosting chicken consumption. As India’s leading player in the ready-to-cook frozen products category, Godrej Yummiez acknowledges consumer preference for indulging in fried chicken outside of home, avoiding kitchen complexities and its preparation at home. Recognizing the potential and the lack of hassle-free home options, we proudly introduce a ready-to-cook format of fried chicken that is incredibly crunchy, flavorful, and can be made within just five to seven minutes,” said Abhay Parnerkar, Chief Executive Officer (CEO), Godrej Tyson Foods Limited.
The Crispy Fried Chicken is packaged in a 425g bucket priced at INR 390, while the Crispy Chicken Bites come in a 360g bucket priced at INR 360.
These products are readily available across various retail channels including general trade, modern trade, and popular e-commerce platforms such as Zepto, Blinkit, and Swiggy Instamart.
Source: Restaurant India.in
