This strategic collaboration reaffirms the company’s commitment to expand in the dynamic Indian market
Hilton (NYSE: HLT) has recently unveiled a global ambassador collaboration with Deepika Padukone, an acclaimed Indian actress, producer, philanthropist, and entrepreneur. This partnership extends Hilton’s inaugural global marketing initiative, ‘Hilton For The Stay,’ in India, which emphasizes the significance of accommodation amidst the ongoing surge in travel demand within the region.
This strategic alliance signifies a significant milestone for Hilton, underscoring its dedication to expanding its presence in the dynamic Indian market. Deepika, renowned for her inspiring journey across the entertainment landscape and beyond, epitomizes the essence of modern India and echoes the aspirations and values of Indian travelers. Her resilience, innovation, and international perspective align well with Hilton’s mission to deliver exceptional experiences, rendering her an ideal candidate to champion Hilton’s global marketing initiative. Deepika’s bond with her audience is founded on authenticity and a shared pursuit of excellence, qualities that lie at the core of Hilton’s service ethos.
Launched in July 2022, ‘Hilton For The Stay’ is driven by consumer insights and portrays the realities and pressures of traveling, underscoring the pivotal role of ‘The Stay’ in shaping the overall trip experience. Hilton’s approach to the Indian market will commence with a meticulous understanding of local consumer preferences in the forthcoming months. Leveraging market research and Deepika’s resonance with the Indian audience, Hilton aims to uncover relatable travel-related concerns that will be integrated into the campaign narrative. Additionally, the campaign will showcase Hilton’s commitment to alleviating these pain points and delivering its signature hospitality to every guest.
Deepika Padukone expressed her pride in collaborating with a global brand like Hilton to advocate for the importance of ‘The Stay’ for Indians worldwide. She emphasized that Hilton’s understanding of the significance of accommodation resonated with her, as a hotel stay can significantly impact the overall travel experience. Deepika looks forward to crafting enduring memories with Hilton and sharing them with the world.
Mark Weinstein, Hilton’s Chief Marketing Officer, noted Deepika’s iconic status in India and her ability to seamlessly blend tradition with modernity, making her an ideal brand ambassador for Hilton. Through this partnership, Hilton aims to explore Deepika’s authentic Hilton Stay experiences and share inspiring stories that will encourage travelers across India to join Hilton Honors and embark on their own Hilton Stays.
With 25 operational hotels and 17 hotels in the pipeline in India, Hilton is targeting significant growth in the Indian market, with aspirations to triple its estate in the years ahead. Its collaboration with Deepika Padukone and the upcoming rollout of the ‘Hilton. For The Stay’ campaign underscore its commitment to India and its strategy to enhance brand visibility and solidify its position in the hospitality sector.
Source: BWHOTELIER
