This partnership furthers Taj’s commitment to showcasing and preserving the rich cultural legacy of the country
Indian Hotels Company (IHCL), the largest hospitality company in India, has revealed Maharaj Kumar Sahib Dr. Lakshyaraj Singh Ji Mewar of Udaipur as its brand ambassador for its renowned brand Taj.
Addressing the event, Parveen Chander Kumar, Executive Vice President of Sales & Marketing at IHCL, stated, “Taj, the iconic brand of IHCL, has long been recognized as a guardian of Indian heritage. With 120 years of legacy, Taj has left an indelible mark on history, playing a pivotal role in shaping the hospitality industry in India.”
He further emphasized, “This collaboration strengthens Taj’s dedication to showcasing and safeguarding the rich cultural heritage of India. Maharaj Kumar Sahib Dr. Lakshyaraj Singh Ji Mewar’s comprehensive approach to promoting tourism in Rajasthan, which includes fostering local community involvement, aligns perfectly with IHCL’s ESG+ framework and Paathya’s mission of empowering youth to bridge the industry’s employability gap.”
Inextricably linked with the nation’s history, Taj has established its presence in significant historical locales such as Udaipur, Jaipur, Jodhpur, Jaisalmer, Gwalior, Hyderabad, Varanasi, and Mumbai. The brand is committed to preserving the cultural heritage of these regions.
Expressing his thoughts, Maharaj Kumar Sahib Dr. Lakshyaraj Singh Ji Mewar of Udaipur stated, “Taj has been steadfast in its efforts to revive India’s glorious past by restoring some of the country’s most renowned palaces dating back to the pre-independence era. I am honored to collaborate with this prestigious brand and jointly contribute to promoting India’s historic destinations and the royal legacies intertwined with its communities.”
Source: BWHOTELIER.COM
